How Facebook is Punishing Your Business in 2018

Zach RinardFacebook, Marketing

2018 Facebook Changes

As a business, your marketing strategies on Facebook will now have to become even more creative and engaging to adapt to the new algorithm in place. The What This month Mark Zuckerberg, CEO of Facebook, announced a massive change to the  balance of content in the news feed and what type of content will now be prioritized and favored. The … Read More

What Makes A Good Website?

Zach RinardMarketing, Websites

Great Web Design

Rinard Media has built quite a few websites now and we would like to address what we believe makes a good website. The DIY website industry brings some of these ideas to life without really educating the customer, so we want to share some of Rinard Media’s core values on website design. Our Goal at Rinard Media is to incorporate … Read More

Local SEO For Your Small Business

Zach RinardMarketing, SEO

Google Search Engine Optimization

Every business deals with the issue of increasing their sales, and we all know this is especially true for small business. Having a consistent flow of inbound leads can dramatically change a local business. So where do you start? Here at Rinard Media, we work with local businesses to boost their local SEO (search engine optimization), or in other words, online visibility. … Read More

3 Questions You Have to Ask About Your Website

Zach RinardMarketing, Websites

Website questions

With the digital platform craziness that has been going on for awhile, it is more important than ever to have an effective website. Combining social media, email marketing, and a well thought-out website, you can drastically change the way your business impacts people. If you can impact people, you will always have clients. Here are 3 questions you have to ask about … Read More

3 Steps to Make Facebook Work For Your Business

Zach RinardFacebook, Marketing

Facebook Marketing

Fact. Every business should have a Facebook page. With Facebook boasting 1.23 billion users, why not market to them? Some businesses find tons of success on Facebook while others can’t seem to get things rolling. It can be frustrating. Hear me out… You took hours of your precious day to write content that you hope people will like. You know, … Read More

4 Steps To A Great Digital Marketing Plan

Zach RinardFacebook, Marketing

If you’re like any of our customers, than you just want marketing to be simple and get you results with little effort. What if I told you this is true? That you could get awesome results with little effort. Stop reading, because that would be lying. The marketing landscape has changed drastically over the past few years. It doesn’t require … Read More

4 Facebook Ad Mistakes You Can’t Afford to Make

Zach RinardFacebook, Marketing

It is crazy how often I am scrolling my Facebook feed and see “sponsored posts” or ads that have ZERO relevance to me. I mean the type of ads that the average person looks at says, “Why am I seeing this? Don’t these people realize I live across the country?” This happens all too often, so I am here to … Read More

Managing Your Sales Message

Zach RinardMarketing

Managing your sales message is huge in any business. Here are 4 things to keep in mind. 1. Is your message consistent across all platforms?      This is increasingly important with employees. Be sure to write the vision and make it plain. Ensure that your team knows exactly how you want to voice your message. 2. Set deadlines to quantify … Read More

An Introduction

Zach RinardMarketing

Marketing is the fun part of business, in our opinion, of course! Businesses with creative marketing programs are the businesses that you remember. They are the ones that make you laugh or inspire change, because they just aren’t selling a product, they are lifting a vision for people to follow. A community to be apart of. This blog will be … Read More