In 2019, Hudson Blaise — a local co-packing company — took their services to the public. After seeing great success as the co-packer for professional body building startup Excelev8, (of the Vertical Diet) Hudson Blaise was looking to expand their business to serve people on a national scale. The team at Hudson Blaise knew they needed strong branding, an effective website, and a clear message. After our discovery meeting, we knew that their ideas had great potential. Starting the branding and messaging from scratch, we knew that it was important to showcase Hudson Blaise as a Meal Production Partner — a co-packing company that can work with the smallest startups or even a well established business. It was crucial that they communicate their ability to guide a client through the meal production process, to bring success to everyone involved.
The challenge of Hudson Blaise’s brand messaging stems from the obscure and nebulous nature of what their company does. Co-packers can do anything from bottling drinks, to producing meals, to packaging products such as toys. We needed to give their potential clients a clear scope of how Hudson Blaise can guide them through the meal production process. “Co-packer” just didn’t cut it for us.
With the story brand framework, we crafted a title for Hudson Blaise that defines them as a company, a service, and provided them an identity that no other contract packing company has: Meal Production Partner. Using this, we created a brand script as a tool to write headlines, ads, copy, and content that communicates who they are clearly and concisely. Meal Production Partner is clear; Hudson Blaise is here to help you produce meals.
To communicate the name change, we came up with simple phrases that tell the viewer Filer Mutuals’ name has changed but we assure the customer that it will be a benefit for them.
“Meal Production Partners”
“Hudson Blaise was created to Produce, Fulfill, and Ship everyone's culinary dream globally.”
Starting from scratch and knowing Hudson Blaise’s goal to help businesses of all sizes, we needed to convey their identity visually. It was important to capture a business that is professional, and nationally scalable, who can still focus on smaller clientele.
We designed logo and website design elements with sleek and modern visual elements. Their design communicates professionalism without being overly corporate, scalability with roots in small business, and teamwork with the client’s culinary dreams as the focus.
The most necessary function of the Hudson Blaise website is to communicate their message clearly, quickly, and without clutter, giving the user an experience that lets them know that Hudson Blaise will help guide them through the complex processes of meal production.
Hudson Blaise’s site, much like Hudson Blaise themselves, guides the client through the process, capabilities, and possibilities of working with them. The site doesn’t contain any extraneous information; It’s messaging to the user is clear and concise, with a natural flow that any user can find direction in. Hudson Blaise’s goal with their company is to make the meal production process understandable and simple for their clients; The website reflects that ideology and simplicity.
We knew Hudson Blaise wanted branding, messaging, and a website that clearly reflected their company ideals, and needed expertise to make them all work together. Through partnering with Rinard Media, they are able to present strong branding, with the clear message of Meal Production Partners. With these tools, they are able to focus on their clients and not worry about explaining what they do.