3 Tips to Make Your Website More Effective

Zach RinardWebsites

Above the fold

We hate wasted marketing dollars. So much of branding and marketing can’t be measured and it is easy to feel like you are wasting dollars with your campaign. So with this post, we want to give you some practical tips on how to make your website more effective. If your website is more effective, you will capture more leads, get … Read More

The Ultimate Beginners Guide to SEO

Zach RinardSEO

SEO guide for small businesses

Your Guide to Search Engine Optimization for Your Local Business Overview This is a 3 part guide that goes over ranking factors, SEO violations, and SEO myths in 2018. Our goal for this guide is to give a strong general understanding of how websites rank in search engines. Introduction What Is SEO? You want to grow your business and understand … Read More

Facebooks Latest Data on the Magic Valley

Zach RinardFacebook, Marketing

Social Media Marketing

Facebook has become the most widely-used social network and has shaped online interaction as we know it. And as an ever increasing amount of people and brands in the Magic Valley jump onto Facebook, the noise level for individual users increases. While Facebook’s 2018 News Feed algorithm helps the noise level by showing users what it deems the most relevant … Read More

How To Begin Marketing On Social Media

Zach RinardMarketing

How To Begin Marketing On Social Media

Read Time: 5 min With technology on the rise and businesses shifting online, companies now understand that they need to incorporate social media in their marketing strategies in order to be relevant and reach their target audiences. You’re probably asking yourself “Where do I begin?”. There are numerous aspects of social media to think about as you get started with … Read More

How to Turn One-Time Customers into Loyal Fans

Zach RinardMarketing

building customer loyalty

 Building and maintaining relationships with your customers is vital in sustaining a profitable business   Many business owners are so focused on acquiring new customers and stress on how to get them through the door, that they often neglect strengthening their relationships with their current ones. This mentality will lead to short term success but will ultimately crumble long term … Read More

Expect Less Ads and More Meaningful Content on Facebook

Zach RinardFacebook

With Facebook’s updated newsfeed, you will no longer be bombarded with ads, branding and media   Earlier this month Facebook announced a massive change to the  balance of content that will be shown in your news feed and what type of content will be prioritized and favored. This positive change comes from Facebook’s belief of prioritizing  “relevant content to [help people] … Read More

How Facebook is Punishing Your Business in 2018

Zach RinardFacebook, Marketing

2018 Facebook Changes

As a business, your marketing strategies on Facebook will now have to become even more creative and engaging to adapt to the new algorithm in place. The What This month Mark Zuckerberg, CEO of Facebook, announced a massive change to the  balance of content in the news feed and what type of content will now be prioritized and favored. The … Read More

What Makes A Good Website?

Zach RinardMarketing, Websites

Great Web Design

Rinard Media has built quite a few websites now and we would like to address what we believe makes a good website. The DIY website industry brings some of these ideas to life without really educating the customer, so we want to share some of Rinard Media’s core values on website design. Our Goal at Rinard Media is to incorporate … Read More

The 3 Lies People Believe About Their Website

Zach RinardSEO, Websites

Website Design Twin Falls ID

Welcome to another addition of the RM Blog. Today we will be discussing 3 lies people believe about their website. Websites, apps, and the internet are changing extremely fast as more and more developers are being equipped to release their carnage on the world. There are more tools than ever before and building your own website is completely possible. The … Read More

Why Your Website Visitors Are Not Converting

Zach RinardSEO, Websites

Website Optimization tool in Twin Falls, Idaho.

Have you spent hours, days, or even weeks working on your website hoping that every idea, line of code, or picture will actually help your business have a profitable impact? Only to find out that it’s not getting the visits you wanted, and that the visitors you are getting, are not converting into leads, appointments, or sales? True story… that’s … Read More