Facebook has become the most widely-used social network and has shaped online interaction as we know it. And as an ever increasing amount of people and brands in the Magic Valley jump onto Facebook, the noise level for individual users increases. While Facebook’s 2018 News Feed algorithm helps the noise level by showing users what it deems the most relevant content. In order to really stand out from the crowd your content must be remarkable, interesting, and add value. Your marketing strategy needs to bridge the gap between your brand and the community. To ensure that your social media marketing plan is successful we have provided key statistics and audience insights data, specific to the Magic Valley, to help guide you. If you are unsure where to start when it comes to digital marketing be sure to read our guide on social media marketing for more tactics.
Key Statistics
With these three key data graphs you will be able to tailor your ads and content to your audience.
Age and Gender
Lifestyle
This data is based on purchase behavior, interests, brand affinity and other activities. Knowing the lifestyle of the majority within our community will give you insight on how to approach your audience and refine your current strategy.
Device Use
Optimizing your strategy for each device plays a major role in the design and performance of your content and ads. We recommend focusing solely on mobile as a majority of Facebook users in the Magic Valley are mobile only, this will lead to overall increase in reach and you will be utilizing your ad budget to its fullest potential.
Social Media Marketing Tips and Guidelines
Create Quality Content: As we know from Facebook’s new algorithm, the content you post needs to be entertaining, relevant, engaging, and give value to the users.
Schedule: Build an easy-to-follow calendar of your social media activity, indicating which social media sites you’ll post to and how often (weekly, twice-weekly, daily) you’ll want to post at least weekly. Facebook also has a scheduling tool to have your content automatically post ahead of time.
Show Some Love: Go beyond the typical way of engaging with your followers. Don’t just like and respond to the comments they leave on your page. Instead return the favor and show them some love by leaving a like or reaction on one of their future posts. Interact with them by leaving a comment on their posts as well.
Put It to Practice
Don’t be afraid to go out and put what you learned to use for your business page or personal brand. As more consumers in the Magic Valley become connected online, failing to expand your online social presence will leave your company struggling to attract more business. With the knowledge you have gained, you will be able to master the practice of social media marketing and build your online presence in no time. Your deeper understanding of Facebook and social media marketing will have you dominating your competition.
VOCABULARY
Algorithm – a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
Audience Insights – a Facebook tool designed to help marketers learn more about their target audiences, including information about geography, demographics, lifestyle, purchase behavior, or all of the above.
*Data is pulled from Facebook’s Audience Insights tool.
