With the digital platform craziness that has been going on for awhile, it is more important than ever to have an effective website. Combining social media, email marketing, and a well thought-out website, you can drastically change the way your business impacts people. If you can impact people, you will always have clients. Here are 3 questions you have to ask about your website if you want to be effective.
Does the website bring a return on your investment?
In Stephen Covey’s book, The 7 Habits of Highly Effective People, he talks about beginning with the end in mind. This habit applies so perfectly to planning, building, and maintaining a website. When gathering proposals, really focus on getting a return on your investment. You want your website to provide a monetary value to your business and so many times businesses do not think through the process of what the website will actually bring to the table.
Do you want to have recurring visitors?
A large part of todays marketing culture is creating content for people to read so that they come back to your website and see whats new. It is important to have a fluid website so people do return. One way to do this is by creating content. I like to think of website content as cascading water. What rocks are you putting in your river to influence the flow of water? Or, what content are you putting on your website to influence the flow of traffic?
What does your website say about your brand?
Quality is the point here. The first thing people do when they learn about a new business is look them up online. First impressions come into play. You have 7 seconds to create an incredible first impression and your website is the best shot you have. At this point, you should really be hoping your website looks and functions better than your competitors, if not, you probably lost your visitor.
